I’ve never had a manager for my musical output and am not the kind of person who can schmooze his way to success. I don’t believe in kissing the backside of those who I think might help to increase my exposure in the electronic music/sound world. I find it hard to look at my musical output from the outside in – to me it seems sporadic and patchy with a few tunes here and there that I still enjoy. I’m always analysing my own tracks and wishing I could have done this or that better but ultimately, once a track is done and ‘out’, it’s like saying goodbye to an offspring and time to make another one.
So this week, in an attempt to increase my circle of listeners, and to introduce people to my music (which I’ve been making for 30+ years) I’ve paid FB to bring traffic to this page. Only a very small amount but without a manager, there is not much I can do to push it out there and spread the virus.
In the long distant past, I would have sent cassettes out to fanzines and later, cd’s to magazines and websites. I even met people and gave them cd’s in person! I soon realised that giving people your music free, in the hope that they’d review it or talk to others about it, was a very naive thing to do.
I don’t really know what I’m trying to say apart from, this is the way I’ve always done it and I don’t think it’s ever going to change. So paying FB to promote me is perhaps the equivalent of sending out that cassette 30 years ago and I don’t really expect it to go anywhere or reach anyone but you can’t hang on to your children forever and maybe this will push them further afield into areas that they’ve never been.
Tags: ambient music, Andrew Lagowski, audio art, cassette music, dark ambient, electronic music, Electronica, Facebook, Free electronic music downloads, Legion, Nagamatzu, S.E.T.I.
Lagowski.com 
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